Country & Stable 2025 Recap: What a Year!
What a ride it’s been! As 2025 comes to a close, we’re looking back on an incredible year at Country & Stable, packed with exciting new brands, best-selling equestrian products, hands-on testing, unforgettable events and plenty of pony-powered fun.
From top-rated horse riding gear and equestrian clothing to Dinky Pony cuddles and influencer mischief, here are the highlights from a year we won’t forget.
Our Ambassadors Have Had a Packed Year!
What a year it’s been for our brilliant ambassadors!
Jess (@life_on_the_buckle) has continued to boss mum-life and a demanding job, all while adding the finishing touches to her gorgeous Norfolk cottage. In the saddle, she’s levelled up in confidence taking Jimmy eventing and even out with the hounds. We can’t wait to see what 2026 brings!
Bella (@dora_the_baked_bean) celebrated a whole year with us (time flies!), sharing stacks of discount codes and helping launch the LeMieux Harlow Collection - which flew out the door. Sadly, her lovely Dora is currently recovering from lameness and we’re wishing them the speediest recovery.
Photo credit: lucie_lord_photography
Emma (@the_bald_equestrian) has had a huge 2025 - going seriously viral with a reel hitting 46.4 million views, bringing Prince back into work after his summer break, and welcoming Moss the spaniel pup to the family, who’s already causing chaos and stealing hearts!
And if you think that’s exciting… we’ve got someone new and adorable joining the Country & Stable family next year but shhh, that’s all we’re saying for now…
More fun, more ponies and more exclusive codes coming your way in 2026!
Dinky Ponies: Still Spreading Smiles
We were proud to continue supporting Dinky Ponies throughout 2025 – from attending Your Horse Live and releasing the much-loved calendars, to stocking Dinky Pony merchandise in store. The Dinks even paid us a visit at Country & Stable HQ in Olney and helped us with our day-to-day work - even in a tack shop, it’s not every day you have a tiny pony at your desk!
Thanks to the incredible support of the Dinky community, many of you purchased items from the Dinky Pony Wishlist, helping to ensure these special ponies receive the care they need to continue their important work.
We rounded off the year in the most heart-warming way with a festive visit to Great Western Hospital alongside the wonderful Dinky Ponies and Sam Dracott. Watching these gentle therapy ponies bring comfort, joy and countless smiles to children, patients and the incredible NHS staff was truly magical and a powerful reminder of what Christmas is really about. We’re incredibly proud to support Sarah and her amazing ponies and to play a small part in the meaningful work they do, spreading cheer where it’s needed most.
And trust us… 2026 has even more exciting plans in store. Stay tuned for plenty more Dinky adventures.
Your Horse Live, Influencers & Unforgettable Moments
Returning to Your Horse Live with the Dinky Ponies was a definite highlight. Customers enjoyed massive discounts, unforgettable pony cuddles and plenty of laughs.
We also met some of our favourite equestrian influencers:
Sam Dracott – farrier, all-round legend and Dinky Ponies supporter (including hospital visits dressed as Santa). You might have spotted Sam wearing one of our festive Jingle All the Neigh jumpers, which were a massive hit. So much so that we’re already making exciting plans for Christmas 2026.
Hannah (aka Silly Prune) – just as hilarious in real life as she is online. Our first interaction? Turning Dinky Pony stickers into nipple tassels. Enough said. A Banana x Dinky collab must be on the cards… ?
Our Social Family Is Growing
This year, we welcomed lots of new followers on Instagram and TikTok. As always, we had a blast creating content for everyone to enjoy. We even got down with the kids and jumped on the #67 trend – much to the disappointment of our own children. Sorry, not sorry!
@countryandstable What?! A new sized rug? 6ft 7, really?! ? #67 #67trend #horsetok #funnyhorse #equestrianlife ♬ original sound - Country & Stable - Tack Shop
Behind the Scenes with the Mounted Police
In July, we had the opportunity to visit the Metropolitan Police Mounted Training Centre at Imber Court, organised by BETA. It was fascinating to learn about the vital role police horses play across London, from ceremonial duties to crowd control at major public events. We were shown around the facilities, met horses at different stages of their training and even met those who led the parades at the Queen’s funeral and the King’s coronation. A highlight of the day was watching a nuisance training demonstration, which showcased the careful, positive training methods used to build confidence and ensure both horse and rider remain calm and effective in busy urban environments.
Purple Friday Returned Better Than Ever
Our biggest sale event of the year made a triumphant return, this time with a few exciting twists. Your energy and enthusiasm turned it into an absolute success – we couldn’t have done it without you.
If you’re a Premier Club member, remember you get access to exclusive offers that make the day even more magical. Don’t miss out – join us today if you haven’t already.
YouTube Launch
One of our biggest milestones this year was launching our YouTube channel. We’ve only just begun, and there’s plenty more exciting content coming your way next year.
From behind-the-scenes looks to pony adventures and beginner tips, you won’t want to miss what’s coming. Watch, subscribe and join us on the journey.
New Brands We Welcomed in 2025
We’re incredibly proud to now be official stockists of some of the most sought-after names in equestrian sport, horse care and country lifestyle:
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Freejump – innovative safety stirrups and rider equipment
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Aztec Diamond – performance-led equestrian fashion
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Kentucky Horsewear – premium horse boots, rugs and accessories
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Thinline – grazing muzzles and advanced shock-absorbing saddle pads
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Equitheme – stylish, functional riding wear
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Cavallo Hoof Boots – trusted hoof protection solutions
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Ruff & Tumble – luxury dog drying coats (because yard dogs matter too)
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Rydale – classic British country clothing
Best-Selling Horse Products of 2025
These customer favourites flew off the shelves and earned their place as tack-room essentials:
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Red Gorilla Tub Trugs – the ultimate yard essential (and yes, pink was the favourite)
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Likit Large Refill – boredom-busting brilliance for lucky ponies everywhere
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Horseware Rambo Fly Mask – no surprise after that scorcher of a summer
Best-Selling Rider Products
2025 was the year of looking after your feet – and we know a good pair of riding boots is always a worthwhile investment:
Best-Selling Equestrian Brands
Once again, these brands proved why they’re household names in the equestrian world:
Best-Selling Kids’ Equestrian Products
Future equestrians (and their ponies) were very well catered for this year – and there’s a clear favourite. Kids know what’s trendy:
Tried & Tested: Real Reviews, Real Results
We put equestrian products through their paces so you don’t have to. Some of our most-read product reviews this year included:
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Best Horse Stain Removers – top brands put to the test
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Review: Le Chameau Neoprene Lined Vierzonord Wellies by Sarah from Dinky Ponies
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Review: ‘Build Your Own’ Henry James Saddlery Bridle from our newest ambassador Bella
And we’re only getting started – expect plenty more honest, in-depth reviews in the New Year.
Try Before You Buy – Check Before You Change
Our Try Before You Buy service (also known as Check Before You Change) has been a huge hit in 2025. It gives you the chance to test high-ticket equestrian items before committing – because the right kit matters.
Customers have trialled:
All with peace of mind before investing in their horse’s comfort and performance.
Thank You & A Little Gift from Us
Thank you for being part of the Country & Stable journey in 2025. Whether you shopped with us, read our blogs, visited us at a show or shared a Dinky Pony cuddle – we’re so grateful.
As a thank you, enjoy 10% OFF your next order:
CODE: 2025THANKYOU
Be quick – the code expires 31st January and is valid on full-price items only.
We can’t wait for another year of great deals, top-quality equestrian products and plenty more fun in 2026.
See you at the stables,
The Country & Stable Team
